Word: bicarb
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Dates: during 1960-1969
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Miles is even bringing change to its basic product, Alka-Seltzer-an efferescent antacid compound of aspirin, bicarb of soda, citric acid and mono-calcium phosphate. It has added to its traditional blue-labeled bottle handy tinfoil packs of Alka-Seltzer that can fit into pocket or purse, is test-marketing ginger-and citrus-flavored versions of the tablet. To convince people that they do not have to drink a gallon of water with Alka-Seltzer, the company is also suggesting in its ads that they adopt the habit of downing Alka-Seltzer "on the rocks," with only a touch...
Since many ulcer and recurrent indigestion patients refuse to eat often enough, or do not get complete relief even when they do, doctors still prescribe antacids. But nowadays these are nearly all of the nonsystemic kind-unlike bicarb, they are never absorbed into the bloodstream and are far safer. The body processes them more slowly, so they do not give such quick relief. The most familiar, in the form of milk of magnesia, is magnesium hydroxide, and this is the main ingredient in many brand-name preparations. Since it has laxative properties, some manufacturers combine it with aluminum hydroxide, which...
...sure). So some make a fetish of avoiding chocolate, or uncooked cucumbers, or all cucumbers, or uncooked cabbage, or all cabbage. Then there is the fellow who loudly proclaims, "I can eat anything"-and then slips off to the bathroom for a dollop of soda bicarb...
Faltering Kidneys. Sodium bicarbonate is at once the commonest, cheapest, most misused and most dangerous of antacids. In normal people, an occasional half-teaspoon in half a glass of water will probably do no harm. But a teaspoonful of bicarb in half a glass of water is enough to neutralize highly acid stomach contents, with some bicarb left over. The leftover can be dangerous, particularly to a person with an unsuspected kidney ailment. The excess bicarb is absorbed into the bloodstream through the walls of the small bowel, causing excessive alkalinity in the blood. It is the kidneys...
...cucumber salad with vinegar dressing-provided only that he eats a little at a time and often. The tide has turned against the insipid Sippy diet of milk and light cream: doctors are beginning to find that for some ulcer patients this "cure" is worse than the disease-like bicarb it throws them far enough over on the alkaline side that they can develop alkalosis...