Word: bich
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Dates: during 1980-1989
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Officials of Bic, which has its U.S. headquarters in Milford, Conn., note that product packages warn customers to make sure the lighter flame is doused after use. But the warnings do not appear on the lighters themselves. For his part, President Bruno Bich says that "Bic manufactures the best lighter on the market...
Baron Marcel Bich, 68, the ballpoint pen and pantyhose tycoon from France, who spent $10 million over the past four campaigns, has given up at last. In Newport, where the race has been conducted since 1930, Baron Bich is remembered fondly for his distinctive white costumes and for the day he sailed off in the wrong direction at the starting line and disappeared into a fog bank. Now the old Frenchman's craft, France 3, belongs to Moviemaker Yves Rousset-Rouard, who has her back in Newport for another try. The hardiest dreamer left is Alan Bond...
...success stories that inspired the flood of capital are legion and legendary. France's Baron Marcel Bich, for example, bought the Waterman Pen Corp. in 1958 for $2.5 million and built it into the flourishing Bic Pen Corp. with annual sales of $200 million...