Word: biches
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Thieu gets the 'friendship' of your government; the Communists get the 'friendship' of those of you who don't like what your government does. Where do the Vietnamese people come in? Who is our friend? Yours sincerely, Nguyen Ngoc Bich, Law '73 Hoang T. Ly, Harvard '76 Nguyen Thi Suong Hong, Harvard '75 Ho Hue Tam, GSAS 3 Pham Thi Hoa, East Asian Research Center
...known to G.I.s as "Miss Lee," talked about the future of her business-Saigon's Magic Fingers Steam Massage and Barber Shop. At one time, Miss Lee had 60 girls at work; now she has only seven. "Everything fini," she lamented. No one seemed more downcast than "Momma Bich," who played hostess during the 1960s to some of the wildest parties ever seen in Saigon's back rooms. U.S. Special Forces troops used to lavish $1,000 apiece on parties that lasted a whole weekend. Now fat and aging (she is 32), Momma is left with...
...Bich and his friend Edouard Buffard pooled their wealth-all of $1,000-and started making ballpoint refills in an old factory near Paris. Soon it occurred to Bich that a disposable pen that needed no refills would be more to the point. What his country needed, as Bich saw it, was a good 10? pen. Today the cheapest throwaway Bic sells for less than that in France-about 7?. In the U.S. the same pen retails for 19?, and it is the biggest seller on the market...
Riding the Wave. Marcel Bich is a stubborn, opinionated entrepreneur who inherited his title from his forebears in the predominantly French-speaking Val D'Aoste region of northern Italy. He abhors technocrats, computers and borrowing money. At 58, he attributes his business successes to his refusal to listen to almost anyone's advice but his own. Bich says that his philosophy has been to "concentrate on one product, used by everyone every day." Now, however, he is moving toward diversification. A disposable Bic cigarette lighter that gives 3,000 lights is being test-marketed in Sweden...
...Bich is best known for his fiasco in the 1970 America's Cup Race; his sloop France, which he captained, got lost in the fog off Newport. He speaks in aquatic terms even when describing his company: "We just try to stick close to reality, like a surfer to his board. We don't lean forward or backward too far or too fast. We ride the wave at the right moment." Bic is now skimming along the crest of a 72% sales increase over the past five years. The baron hopes that with the disposable Bic lighter another...