Word: biches
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...Haven-born Adler joined Waterman soon after graduating from the University of Pennsylvania's Wharton School of Finance, moved up quickly, became company controller at 24, treasurer at 26. He caught the eye of Chairman Marcel Bich, Europe's foremost ballpoint-pen maker, when Bich bought Waterman in 1958. "I told him, 'You've cut expenses as much as you can,' " says Adler. " 'What you need is sales.' " Bich immediately made Adler executive vice president, and after sales pushed the company into the black, Adler became president at 31. Today Waterman...
...Bich...