Word: biderman
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...formula is working. AshleyMadison's membership has doubled over the past year to 4 million. The Toronto-based site, which takes its name from the two most popular female names in 2001, the year it launched, enjoyed another big boost this week, following Father's Day, when CEO Noel Biderman says men often feel underappreciated. Traffic to the site tripled on Monday. (Biderman says there's a similar boost in interest from neglected wives and girlfriends after Valentine...
...just a platform," responds Biderman. "No website or 30-second ad is going to convince anyone to cheat," he says. "People cheat because their lives aren't working for them." Not everyone buys that line of defense. The Las Vegas Review-Journal recently refused to run an AshleyMadison ad referencing the Ensign scandal. But other racy TV, billboard and radio ads have succeeded in raising the site's profile over the past year to the point where by some measures it's in the top tier of dating sites, with tens of millions of dollars in annual profits. AshleyMadison charges...
...With reporting by Sol Biderman...
...With reporting by Sol Biderman/ Sao Paulo, Lauren Comiteau/the Hague and Meenakshi Ganguly/New Delhi
...McGirk, with reporting by Sol Biderman...