Word: bidermann
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Dates: during 1980-1989
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...company's licensees bring to Polo/Ralph Lauren an expertise in making a particular generic item, to which Lauren adds his design, packaging and promotional ideas. His 38 manufacturers produce virtually everything but Lauren's top-of-the-line Polo menswear. The largest licensee is Cosmair, for fragrances, followed by Bidermann Industries, for womenswear. Lauren retains a final say, which he zealously exercises, over the end products. Recalls Clothing Executive George Ackerman, whose company, Warnaco, makes some of Lauren's moderately priced Chaps menswear: "A few years ago we did a safari jacket with copper snaps. Ralph loved the jacket...
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