Word: biel
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Dates: during 1930-1939
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...during Depression. It was run by two quiet, conservative brothers, Fred and George Gruen, sons of Founder Dietrich Gruen, who died in 1911 after making the first thin pocket watch by flattening out the movement. With a Swiss chalet-style factory called Time Hill in Cincinnati, and another in Biel, Switzerland, the Gruens operated along conservative lines, licensed one or two dealers to a city, clung to the prestige of their name regardless of profits...
That, thought a puzzled Customs official, year ago, was a strange cablegram for Superfine Watch Co. of Manhattan to send its associate at Biel, Switzerland. The official was going through Superfine Co.'s correspondence to find out why it alone could sell imported watches at extraordinary cut rates. To learn more about "Esther," he ordered a U. S. secret agent in Italy to go to Biel, there to investigate one Marie Salzmann, recipient of the cablegram...