Word: bifidus
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Dates: during 2000-2009
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...think about that as you dig into a cup of the stuff. Yes, they're supposed to be good bacteria, ones that not only don't make you sick but actually improve your health. Still, a spoonful of critters with unlovely names like Lactobacillus reuteri, Lactobacillus rhamnosus and Bifidus regularis will never sound like a palate pleaser to even the most dedicated health...
PROBIOTIC BACTERIA [This article contains a table. Please see hardcopy of magazine.] Name What it's said to do Foods that may contain it Bifidus regularis Regulates the movement of food through the digestive tract Yogurt Lactobacillus casei Inhibits the growth of harmful bacteria; boosts immunity Cottage cheese Lactobacillus acidophilus Aids digestion; diminishes effects of bad bacteria in the intestines Cereal...
Danone has been one of the few companies to create "active" foods like yogurt touted as having health benefits thanks to the addition of patented probiotic bacteria. Activia, a yogurt with a strain of Bifidus bacteria, marketed as aiding digestion and eliminating bloating, accounts for $1.8 billion in sales worldwide...
...with 29% of the market, is leading the charge in the even hotter probiotic segment, the part of the yogurt category that uses bacterial cultures for specific health benefits. Dannon's Activia, launched in January, is the first yogurt in the U.S. to use probiotics via a trademarked culture, Bifidus Regularis, which aids digestion after two weeks of regular use, according to studies conducted by Dannon. (Oh, Dannon vs. Danone? The yogurt brand was Americanized when it arrived here.) On the organic side, Stonyfield Farm, in which Groupe Danone holds a majority stake, has run out of cows before...
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