Word: big
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Dates: during 1950-1959
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...common at concerts of contemporary music, the performances were often a good deal better than the works peformed, although every composer on the roster was a "big name." Still, half the program offered music of high quality...
Apples & Pears. Rarely has good news been presented with more furrowed brows. Big Steel's Blough astutely cautioned that high second-quarter earnings reflected "an unusually high demand artificially stimulated by our customers' fear of a steel strike." Comparing current earnings with profits in recession 1958, said Bethlehem's Homer, was comparing "apples and pears." Republic's White called his company's second-quarter record "to a major degree a result of robbing business from the third quarter." Such profits, he said, must be "the regular order of business" if the industry is to modernize...
...from the brink of bankruptcy. Unlike other auto chief executives, Churchill does not compete as a supersalesman or financial whiz. He came up as an oldtime, dirty-fingernail mechanic, who still loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced (from $1,925) Lark. The results: S.P. has produced 126,000 Lark '59s (v. 50,000 Studebakers of all kinds a year ago), lifted first-half sales to $210 million...
...missed, but it taught Churchill that U.S. buyers want more than a stripped-down version of a costlier car. So he built a new car, presided over every mechanical detail, hustled out to the plant at any hour of day or night when a decision was needed. The Big Three have been working on their compact cars for a year or more. The Lark was driven into showrooms just seven months after the decision to build it, because, says Chief Engineer Gene Hardig, the company has no tangle of committees to worry about. "I just call Church...
Churchill admits that his Lark is not the ultimate. One fault: the six-cylinder model is underpowered (he is beefing it up). He is not afraid of the Big Three's forthcoming compact cars. "They will have six-cylinder compact cars, but we have an eight," says he. S.P. will add a 1960 Lark four-door station wagon and a convertible, but confidently will make no basic changes in style. Churchill is betting that the Big Three's entries will fan public interest in U.S. smaller cars, double the market to more than 20%. And he believes that...