Word: big
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Dates: during 1950-1959
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From temperance club to neighborhood pub, these heart-searing words have echoed in countless performances since they were put down more than a century ago by an actor named William Sedley and picked up by P. T. Barnum, first big producer of The Drunkard, or The Fallen Saved. Last week The Drunkard's lachrymose prose reverberated no more in Los Angeles, where the show was revived in 1933 at the small, stucco Theatre Mart and reeled on for the longest run in U.S. theatrical history: 9,477 performances. The play was a victim of exhaustion and the local fire...
...Moscow last spring, the Nixon-tour reporters learned to their dismay that Russia's limited communications system could not handle the emergency load. Cable copy took ten hours or more to reach the U.S. To avoid such delays, the wire services and the big morning papers tied up overseas telephone lines, spent frustrating hours dictating their stories over circuits that were not only in painfully short supply but regularly went dead in the middle of transmissions...
...Press got a request by longdistance telephone from the Minneapolis Star: could A.P. take color pictures of General George C. Marshall's funeral, airship the developed film from Washington to Minneapolis that same night? The A.P. could and did. Next morning at 10:20, right on schedule, five big Star presses rolled. On Page One: a five-column, four-color picture showing the flag-draped casket and its uniformed pallbearers, the pearl-grey columns of Washington Cathedral, the green trees and the blue...
...Holdouts. The only significant color holdout, in fact, is New York City, which prints more big dailies (seven) than any other city in the U.S. Manhattan papers have shown little inclination to depart from the traditional black-and-white news package, and point, with some justice, to the poor quality and high cost of newspaper color and to reader indifference as reasons for staying in the black. A full-page color ad in the Chicago Tribune costs $6,324.72, v. $4,374.72 for black and white. Color equipment may require an investment of as much...
Even so, Coach Schwartzwalder took his lumps until the early '50s, when independent Syracuse (enrollment: 7,000) decided to go big time. Counting on the New York Thruway to bring new fans to the stadium, Syracuse gave Schwartzwalder authority and money to recruit some shock troops ("If we can get 'em, we can coach 'em"). In 1953 a Negro halfback named Jimmy Brown showed up unannounced, went on to become the finest running back in the game (he now leads the pros as a Cleveland Brown), and in no time Schwartzwalder and Syracuse were rising toward...