Word: big
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Dates: during 1950-1959
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...first time by American Machine & Foundry Co. in 1952. Brunswick-Balke-Collender Co. followed with its automatic machines in 1956. Not only did the automated equipment eliminate the vagaries of pin boys, but they also made 24-hour-a-day bowling possible, caused alley owners to start big promotions, notably on TV shows, to keep the alleys busy...
Milk for Beer. They also made a big play for the housewife, taught so many to bowl that membership in the Woman's International Bowling Congress last year passed the 1,000,000 mark, is expected to increase another 250,000 this year. In many an alley the beer cooler has given way to the bottle warmer. When Cleveland's suburban Northfield Lanes opened last year, it offered housewives three weeks of free bowling, also tossed in lessons, coffee and baby sitting on the house. By following this pattern (often adding closed-circuit TV for mothers to watch...
Sunday Showcase (NBC, 8-9 p.m.). The network continues its impressive series of prime-time specials with another big one: What Makes Sammy Run?, Budd Schulberg's vitriolic story of a young heel on the make. With Larry (Flower Drum Song) Blyden, Barbara Rush and Sidney Blackmer. Act I, with the second coming up next week...
With the game now over for practical purposes, the varsity, under sophomore quarterback Mike Adams broke through for still one more score. Again came the big play--Repsher's 27-yard run around left end, outrunning three would-be tacklers--only to be nullified by an offside penalty. But, five plays later, Adams passed 18 yards to Repsher for the final score...
...most significant aspect of this exchange of visits is the emergence of two-power personal diplomacy, not as a panacea, but as a reasonable method of exchanging views and "reducing tensions," to use a favorite Khrushchev phrase. The concept of the Big Two sitting at a table deciding the fate of smaller nations may not sit well in anti-monopolistic American stomachs, but it is more than reasonable to assume that any Eisenhower-Khrushchev agreement would exert a rather compelling influence on other, lesser powers...