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...December, but by last month, when it became the subject of a major ad campaign, the Mac Wrap was in all 14,000 U.S. McDonald's. For all that, it is a strange, simple little invention. To make a Mac Wrap, you take about half the interior of a Big Mac - a single beef patty, three quick squeezes of special sauce, less lettuce, less cheese, fewer pickles, fewer onions - and wrap the software in a tortilla instead of stacking it on a sesame-seed bun. McDonald's serves the Mac Wrap for only $1.50; it has just 330 calories...
Public-health advocates will surely assail the company for creating the wrap, partly because you have to eat two to feel full (at which point you would have been better off ordering one Big Mac). But I wanted to know about the man behind it, this guy who thinks he can tinker with a paragon of Americana as durable as the Big Mac. Coudreaut might call himself Chef Dan, but isn't he just a p.r. stunt, a suit masquerading in chef's whites...
Building a Better Big Mac Of course, this is still McDonald's, which means Coudreaut's food must eventually be so simple that a high school dropout can make it. And so, culinarily speaking, McDonald's moves in baby steps. Before Coudreaut, the company had never asked its cooks to brush a glaze onto a chicken breast before setting it on a salad. Now glazing the chicken is standard, which is one reason the salads taste so much better...
...Tulsa, Okla. I remember Sunday, the 14th of September, 2008, when we realized that despite everything we tried, we didn't have the authority to prevent the failure of Lehman Brothers. It was going to be ... Catastrophic is too strong a word, but it was going to be a big problem...
...credit crunch wasn't as hard on Goldman Sachs as it was on some other companies. Why then did it still ask for money under that first set of bailouts in 2008? -Mulkah Ade, London We brought nine big banks into Treasury and asked them to all take capital [voluntarily]. That made it easier for many other banks to do so. In a crisis, we have what some people term the tallest-midget syndrome. Bankers don't want to be perceived as being weak, so they say, "I'm healthy, I'm strong, I don't need it" - right...