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...brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl, there is no doubt that...
...Harvard, many of us were big fish in a small pond. However, once on campus, we are quick to realize that we are really just guppies. The passing of time effaces our past successes, and we have to adjust to not always being ‘the best’. While any college experience causes students to reassess and ‘find’ themselves, I’ve discovered that this school can be a pressure cooker if students don’t know how to find success after failure...
...basically over the hump, meaning we're one step closer to the big day, Super Bowl Sunday. And thanks to the Upper Crust Pizzeria, it's going to be a little bit sweeter...
...game against Cornell the following day, Markley continued to manhandle her opponents in the paint, quietly chipping in 10 points to go along with seven rebounds. Despite playing a more complementary role against the Big Red—junior co-captain Christine Matera led all scorers with 16 points, while sophomore point guard Brogan Berry added 14 points and seven assists—Harvard’s 69-53 victory capped off a sensational weekend for Markley...
...She’s never played in a Beanpot before,” King said. “She’s never experienced any of this, and I thought she really did come up with some big saves for us, especially in that first period, to get our kids into the game...