Word: bigelowe
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...reach a broader customer base, Fiske has broken the chain into three tiers: starting at the bottom with the core Bath & Body Works store, moving up to the Bath & Body Works flagship store (which may also offer services like aesthetician consultations) and finally to top-of-the-line C.O. Bigelow--a retro "apothecary" meant to draw customers from competitors like Sephora and the Nordstrom cosmetics counter. "Segmentation unlocks growth potential," says Fiske. The underlying idea at all the stores is to stock products that don't just make you feel nice (Cucumber Melon bubble bath) but also make you look...
...sell the new Le Couvent des Minimes line of bath salts and pillow mists and with the American Girl doll company to make body wash and hair gel aimed at tweens. Bath & Body Works has bought other brands outright. In late 2003 the company snapped up the C.O. Bigelow name and this June swallowed Slatkin & Co., a home-fragrances firm. "The consumer may want quality, but it's also about newness," says John D. Morris, a retail analyst at Harris Nesbitt. "They're rejuvenating the product launch cycle"--a pipeline that had languished pre-Fiske. Add in a catalog business...
...database of images. "Within a decade, it will be inconceivable that you lived in a world where you couldn't interact with the objects around you--taking a picture and getting back information about it or making a purchase--using a mobile device," says Mobot marketing vice-president Lauren Bigelow. Yahoo! has 61% of the mobile Web market with 15 products, including search, and has developed a technique that simplifies Web pages for small mobile screens...
...good premise: down-on-his-luck movie actor Jack Wyatt (Will Ferrell) agrees to do a remake of the old TV show (1964-72) but casts an unknown to play Samantha so he, playing her husband Darrin, can dominate the program. The role goes to Isabel Bigelow (Kidman), who really is a witch, although she's trying to break the habit. But you can't make a laff riot out of what is essentially a straight man's role, and Jack bombs. Even the family dog scores higher approval ratings with the test audience. And inevitably, the movie becomes less...
...Technology is the secret ingredient favored by most skin-care companies in search of the next miracle potion. But New York City's C.O. Bigelow Apothecaries, founded in 1838, is famous for reaching back into the past for inspiration. Its home-brewed face and body formulas, such as Apothecary Rose Water, were often cooked up by local Greenwich Village pharmacists. Now, those once secret recipes are available online at cobigelow.com., or in the U.S. through Bath and Body Works stores...