Word: bigfeet
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Dates: during 2000-2009
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Syndicated columnist Robert Novak died this week at 78, and I already miss him. I first talked to him 25 years ago, when I was a newly hired regional political director at the Republican National Committee. Guys like me weren't even supposed to talk with reporters, let alone bigfeet like Novak. Someone told me he was calling, and so, palms sweating, I picked up the telephone and sheepishly said hello. "I hear they hired some young whippersnapper over there," he said, "and wanted to introduce myself." Then, ending the small talk, he handed down Novak Rule...
...strategist, though, Plank is more brains than brash. Many analysts admire his approach to expanding his brand. Under Armour could have jumped right into one of the two biggest sports-footwear categories--running and basketball--to try to steal share from Nike, Adidas and other Bigfeet. Instead, the company chose a more disciplined approach. Under Armour tested the footwear landscape about two years ago, when it started making American-football cleats. Selling soccer shoes against Adidas and Nike would have been suicidal. Football is a small, specialized market--about $250 million in the U.S. "Our No. 1 goal was authenticating...
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