Word: bigger
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Dates: during 1950-1959
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...exception to Parkinson's Law that everything which is tends to persist and everything that does tends to expand and take on bigger things is the Blue Cross. With rising hospital costs and a corresponding need to raise premiums sicklying o'er the healthy hue of resolution, most Blue Cross plans have responded to inflation by restricting benefits rather than extending them. And this loss of "pioneering spirit" has become a matter of concern to prominent Blue Cross and voluntary hospital officials...
...bumper's reach of a 7,000,000-car year, the second biggest (first: 1955) in U.S. history. "A market of this size," says Cole, "should see sales of 300,000 Corvairs, 250,000 Falcons, 150,000 Valiants, 400,000 Studebaker Larks and American Ramblers, not counting bigger Rambler Ambassadors...
...Helps Business." Who will buy the compacts? Detroit, which prides itself on having market surveys to answer almost any sales question, this time is stumped. Buyers have been unpredictable and have shown a notable disregard of polls telling them what they should like, especially that they liked bigger, chrome-decorated cars. Detroit guesses that the compacts will appeal particularly to people on tight budgets. But it is not certain, since consumers no longer buy cars to match their pocketbooks. Most buyers of the low-cost foreign cars and of the Rambler and Lark come from higher-income brackets...
...luggage room in the back.) Many engineers insist that a rear engine is not practical on the basis of present knowledge for cars of more than 2,800 Ibs. (Corvair's weight: 2,375 Ibs.). G.M.'s forthcoming Buick and Oldsmobile compacts, which will be bigger than the Corvair, will have front engines...
...building a rear-engine small car took shape. Every night in his room at the Lake Shore Hotel, he bent over a drafting board, littered the floor with sketches. The idea seemed to have no chance, since big Cadillac had no plans to produce a small car. But bigger G.M. had plans for Ed Cole...