Word: bigger
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Dates: during 1950-1959
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...industry showed promise of the first spring pickup in sales since 1955, chalked up a record near two-year, midmonth high of 174,780 new car sales. Automen are confident of a 5,500,000-automobile year. That is good news for George Romney; the more car sales, the bigger the share he expects...
Hidden Ingredient. But the hidden ingredient of Rambler's success is the Big Three themselves. "They are," says George Romney happily, "my best salesmen." The Big Three have used every device of the designer's art and the engineer's skill to make cars steadily bigger, sleeker, more luxurious, almost self-operating. Surrounded by soaring fins, dazzling in their chrome, perched behind an engine of steadily, growing power, the U.S. driver had what Detroit says he wanted. But was he happy...
...being "right," Romney means that the compact-car market is far bigger than other makers have previously estimated. One prime piece of evidence: the entrance of Studebaker-Packard's compact Lark, which has not hurt Rambler at all, even though the Lark is being turned out at the rate of 4,300 cars a week. A year ago, the Big Three's experts estimated the compact-and small-car market at 500,000 a year-at most. Last week they had raised their sights, expect the compact market to range from...
...expects that the market for small foreign cars will disappear, but most automakers estimate that it will grow no bigger. In fact, it may shrink. One indication is that foreign cars are no longer as hard to get as they once were, and order backlogs have dwindled. The Big Three's compact cars will also be competing against their own imports...
...expects the big car to disappear, but its market, too, may shrink. While working on their compact car, the Big Three are gambling on continued demand for bigger, flashier cars by planning 1960 models that are longer, lower and wider-with new fin treatments. G.M.'s cars will be completely done over; the Ford, Edsel and Mercury will also be completely redesigned; while Chrysler is planning changes, its main emphasis will be on new interiors...