Word: bigger
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Dates: during 1950-1959
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Within moments after the Senate vote, the news flashed 3,500 miles. Scores of homemade 49-star flags broke out across Alaska.* In Skagway, women paraded wearing embroidered badges: "Bigger than Texas, Better than California-God's Country." On the western shores, in Nome and Kotzebue, the populace torched big, bright bonfires that they hoped could be seen across the strait in Siberia. Even the antistatehood Alaskans, mostly in Sitka and the capital city of Juneau, joined in the bell ringing and dancing...
...lacks the polished hauteur that Cyril Ritchard brought to the role. Kenny Delmar (Fred Allen's Senator Claghorn, for those of you with long memories) could use more of Eddie Mayehoff's bluffness in the part of General Powers, a none-too-bright officer who has trouble with anything bigger than the Army's laundry problems...
While the stock market scrambled to a new 1958 high for the third week in a row, the bond market was still in trouble. Part of it was due to continued speculative selling by free-riders in Government bonds (TIME, June 30). But a bigger cause was the fact that the corporate bond market was swamped with high-grade issues, was trying to peddle them at a time when investors were increasingly queasy over the Federal Reserve's next move on interest rates...
...merchandisers, the key to bigger sales is a new pseudo science that analyzes the U.S. housewife's whims with equal parts of salesmanship, psychology, hypnotism and common sense. Its name: impulse buying. The idea is not new, but with the rise of self-service supermarkets, super drug and variety stores, there is a greater incentive than ever before to encourage shoppers to throw away their shopping lists and buy more than they ever intended...
...programs. If substantially more color shows were beamed at home screens (only NBC plans to do so this year), many more buyers would probably surrender to the present high prices. But advertisers will not invest up to 20% more money for color production until they can count on a bigger audience...