Word: bigger
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Dates: during 1960-1969
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Hardly a Surprise. Peking's second nuclear explosion was a bit bigger than its first of seven months ago. It came on with at least 20 kilotons or, roughly, the same amount of destructive power carried by the Hiroshima bomb*-but it would be days before an analysis of its slowly spreading fallout would tell if the Chinese had advanced the state of their nuclear art. In any event, the blast was hardly a surprise-or a new reason for fear. Said Soviet Premier Aleksei Kosygin: "I do not see a direct threat of nuclear...
...Army to put a damper on Elvis. As an ex-G.I., he was given an ecstatic welcome home by his fans. Since then, practically no one knows anyone who has heard much about Elvis. But at the end of a decade of strutting and strumming he is bigger than ever-moneywise. This year he personally figures to make at least...
...When ABC's Shindig celebrates his tenth anniversary this week by singing his songs, he might not even watch. "I don't regard money or position as important. But I can never forget the longing to be someone. I guess if you are poor, you always think bigger and want more than those who have everything when they are born...
...triple jump was a bigger disappointment. Favored Olufemi Olunloyo failed to qualify for the finals, and the best Harvey Thomas could manage was sixth place. Dick Clarke won it for B.C. with a 44 ft., 81/2 in. leap...
...near perfection that it is not easy to propose any improvement." Run that statement up any flagpole along Madison Avenue and a thousand admen will haul out their double-barreled Purdeys from Abercrombie & Fitch and pepper it to pieces. Not improve! The hallmark of advertising is improvement: bigger, better, brighter, newer, whiter, faster, cleaner. That goes for the advertising industry as well as for the products, and 1965 is unfolding for U.S. agencies as a bigger, better and brighter year than any before...