Word: bigger
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Dates: during 1960-1969
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Tact & Patience. Tie-ins started on a small scale years ago as modest ads matching two products with an obvious affinity, but they have now bloomed into big ad and promotion campaigns that bring together as many as a dozen sponsors. Small companies are excited by the bigger, splashier space they can buy by pooling their ad money with other small firms, also like the occasional opportunity to be paired with a famous brand name. Tie-in promotional material is usually given more and better space in stores and show windows, is liked even by large corporations that can easily...
Homes are becoming bigger, too-nowadays, not many new houses have fewer than three bedrooms-and more rooms naturally require more furniture. The trend toward homes with patios and apartments with terraces has expanded the demand for outdoor furniture, and overall business has been helped even by the popularity of television. Says Chicago Retailer Milton Fish: "TV is keeping people at home more, and making them much more conscious of their furniture...
...problem. Khrushchev's response was a jocular account of the 1957 at tempt by Bulganin, Molotov, Malenkov and Kaganovich to depose him. "Bulganin," said Khrushchev, "was and is a very good bookkeeper. He was even being a bookkeeper during the anti-party revolt. He thought that four was bigger than seven. He knows better now." Malenkov was "a weak man who could not make decisions. But we've solved that. That power plant he supervises is fully automated...
...that the black marlin is the biggest game fish around; some sharks grow bigger. The black is just the fastest, strongest, smartest and meanest-and big enough too. The record for rod and reel is 1,560 Ibs., and even the babies-meaning 200 Ibs. or so-have bills like baseball bats. Golfer...
...CARLOADiNGS: Bernard Baruch is reputed to have said long ago that the surest way to gauge the whole economy is to "watch freight carload-ings." That was long before trucks and planes captured such a large share of the changing cargo market, and also before freight cars were built bigger to carry more cargo. Result: freight loadings often go down-as they have for four of the past ten weeks-at the same time that total cargo tonnage goes up. For such reasons, the Pennsylvania Railroad, the nation's largest, last week announced that it will no longer issue...