Word: bigger
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Dates: during 1960-1969
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Breath Control. Anyone who consumes a small amount of botulin-contaminated food develops double vision, photophobia, giddiness and sometimes nausea. Muscle spasm makes swallowing painful or impossible. Recovery takes weeks. A bigger dose usually causes death by knocking out the central nervous system's breathing control...
...million square miles of ocean, and its white surface reflects so much sunlight that the earth's heat input is reduced by 4%. The earth's general temperature falls a few critical degrees, and ice sheets begin to grow larger in the Northern Hemisphere too. The bigger they get, the more solar energy they reflect back into space, and the colder the earth becomes...
Leveling on Ford. After shaping up G.M., Sloan in the mid-'20s leveled his sights on his bitter and then bigger rival, Ford. Old Henry Ford's policy was to stick with one model, in one color, in one price bracket-forever, if possible. Sloan countered with a strategy of change and diversity that aimed at the auto buyers' varying tastes and pocketbooks and their desire for change. He broadened G.M.'s line by creating the medium-priced Pontiac and by extending Chevrolet further into the low-priced field. He then inaugurated the most unbeatable auto...
...founded six generations ago by a Danish immigrant. But parking lots are exactly the kind of enterprise sought by forward-looking Executive Chairman J. H. ("Jack") Hambro, 59, who believes that the times have passed when merchant bankers could concentrate on regal requirements. He has turned Hambros to bigger profits from a multitude of smaller ventures. "We are consciously unorthodox," says he. "Anything that concerns money we attempt to cater for." Hambros is profiting from this unorthodoxy: it has $500 million in assets, almost triple those of ten years...
Lindenkranar, which has plants in Sweden and licensees in England and Finland, manufactures 500 cranes a year, exports them to 17 countries and has annual sales of $5,000,000. Bigger Liebherr, with crane sales of $20 million, turns out 2,000 cranes annually, has plants in Austria, France, Ireland and South Africa in addition to seven in Germany. Both companies expect business to rise handsomely as builders around the world discover the benefits of tower cranes. "The sky's the limit," says Lindenkranar President Elis Linden, discussing the height at which his products can work-but also describing...