Word: bigger
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Dates: during 1960-1969
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...business is being able to sell the used car." He reconditions used cars in a 40,000-sq,-ft, $500,000 plant that he grandly calls "the Courtesy Conditioning Assembly Line." Profits are bigger on the used cars; since each one is different, buyers cannot shop around and compare price...
...biggest customer, Jim Moran takes a vital interest in the company's plans-but he is a man of independent mind. He thinks that the trend to luxury compacts, combined with a trend to greater power, may eventually cause the compact to grow right up again into a bigger, more comfortable car. He considers present compacts-including his hot-selling Falcon-transient fads that will probably win not much more than their present (30%) share of the market...
...Ford. The Canadian Y, with a 116½-in. wheelbase. will probably become the smaller Mercury. With its eye on Ford, Chevrolet is also getting ready an in-between car to be called the Corsair, with a wheelbase of 109-in., but added sheet metal that makes it look bigger...
...streamlined cabin pod. one pulling, one pushing. The plane was the Skymaster, Cessna Aircraft Co.'s newest entry in the race for the flying businessman's dollar. For Cessna, world's biggest private-planemaker, the Skymaster is a bold new venture aimed at procuring an even bigger slice than the 47% of the private-plane market the company...
...Corp., a wholly owned subsidiary in Boonton, N.J., to include radios for all size airplanes. Last year the company bought out a propeller maker, Dayton's McCauley Industrial Corp. Foreign sales accounted for 19% of Cessna's private-plane airplane sales in 1960, and it expects even bigger foreign sales in the years ahead. To cash in on this market, Cessna last year bought a 49% interest in France's Avion Max Holste, which makes utility planes. Currently, it is negotiating with Argentina to set up a Cessna assembly plant there to help supply the South American...