Word: bigger
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Dates: during 1960-1969
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...Mosteller Committee's other major recommendation for making computers more available to undergraduates has been tabled-at least until next fall, however. In its report last November, the Committee recommended that the Faculty set up a special fund to buy computer time for students who need the bigger IBM 7094 for thesis work. The SDS 940 can be used only for relatively simple computations...
...serenading corn plants with Rhapsody in Blue. And few believed Indian Botanist T.C.N. Singh when he said that a shrill electric bell speeded the germination of seeds and that classical Indian violin and flute selections promoted crop growth. Or the Australian fruit farmer who swore that he had raised bigger and better bananas by bombarding them with a loud, constant bass note broad cast from loudspeakers set up among the trees...
...biggest agencies are bigger than ever. They have had some troubles: Interpublic, a combination of 24 advertising, public relations and service agencies built around the corporate structure of second largest agency McCann-Erickson, has to be taken apart, shorn of some of its less productive components, and put together again without Founder Marion Harper. Even so, in spite of uncertain economic conditions, the ten largest agencies* have been doing very well. Last year, with total advertising-agency business slipping to an increase of less than 2%, the top ten-that jointly bill $3.27 billion-not only increased their business...
...bigger agencies have cut back on other services they formerly offered. Clients heretofore demanded, and got, not only advertising but market research, promotion, even product placement as well. Now agencies are no longer willing to do so much-at least not without fatter fees. "What's happened," says B.B.D. & O. Executive Vice President James Schule, "is that we have a better balance between services like market research, product development and testing and public relations v. pure advertising...
...major Hollywood production centers are purring with some 150 feature films scheduled for 1968. Budgets are bigger than ever, now that the vast conglomerate industries have moved in and allowed the studios to enjoy gelt by association. To maintain a liaison be tween the new financiers and the new film makers, studios are turning to the new executives. Cool, crisp as a bank note, three such men, none of them yet 40, are already the masters of production at some of the nation's biggest and best-known studios...