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...earn about $125 - five times his previous monthly salary as a junior Communist Party official. "It's still a hard life, but it's getting better," Hon says. "Now I have enough to pay my daughter's school fees. Soon I'll have saved enough to buy a bigger boat, so I can sell to more villages." Hon's customers may not know it, but they and billions of their counterparts in the world's shantytowns and slums represent the next big marketing opportunity for multinational companies. With sales growth harder to come by in a competitive world, enterprising companies...
...wikibooks for collaborative nonfiction, wikipes for recipes and wikimedia for citizen journalists. Wales has a for-profit website, Wikicities, where anyone can form a community. (The two largest are geeking out on the chronologies of Star Wars and Star Trek.) "It's a form of brainstorming that's bigger than one person standing at a flip chart," says Cunningham. "And there's a timelessness to it. You can do a wiki over one year or 10." And have almost as much fun as Jimmy Wales does for the whole decade. -With reporting by Coco Masters/New York
When Chevron, one of the world's oil giants, announced in early April that it was buying Unocal, a smaller rival, for about $17 billion, it seemed like business as usual in the oil patch: the big getting bigger by swallowing the not quite so big. Across the Pacific, though, management at Chinese National Offshore Oil Corp. (CNOOC), one of China's largest oil firms, was still pursuing what it calls "Operation Treasure Ship." Unocal, some at CNOOC think, fits perfectly into China's fervent effort to secure new oil and gas supplies to fuel its surging economy. Within...
...fans like to describe our devotion - the word says a lot - in religious terms, as if the places our heroes play were secular cathedrals. It's easy to see why. When you truly, deeply love a sports team, you give yourself up to something bigger than yourself, not just because your individuality is rendered insignificant in the crush of the crowd, but because being a fan involves faith. No matter what their current form may be, your team is the best - and if it doesn't prove that now, it will soon. Belief is all. As Brooklyn Dodgers fans said...
...does Unilever, the world's leading ice cream manufacturer, intend to take an even bigger bite out of the $32.4 billion global market? By making some of its 2,000 ice cream brands--ranging from Ben & Jerry's to Magnum--a little healthier. This summer the company is launching lower-fat versions of its richest flavors, hoping slimmed-down ice cream will excite consumers increasingly concerned about their waistlines...