Word: biggers
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Dates: during 1940-1949
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...first, in Hollywood's golden sky, it looked like a cloud no bigger than a publicity man's handout. But by last week it was a fat thunderhead of pressagentry that threatened to soak the U.S. right down to its grass roots. Paramount called it a "motion picture merchandising method...which sets a completely new standard in harnessing opinion-influencing power to film promotion...
Though many airports are still clamoring for his service, Jimmy Dobbs has bigger & better plans-to supply meals to railroads, which usually lose money on dining cars. He is closing a deal with one road to supply its meals much as he does the airlines' and he is dickering with several others. Dobbs figures that he will be able to serve better food than railroad passengers now get, and at the same time cut diner losses at least in half...
Chinese Jackpot. In 1933, with his factory grown to ten employees in bigger quarters adjoining the drugstore, Joyce decided to take a fling at playshoes. The trouble with playshoes, he thought, was that their flat soles made women look dumpy. He copied the elevated, platform-type slipper which the Chinese had worn for centuries, and brought out "wedgies." This time he hit the jackpot...
Some textile men, who know how thin American Woolen's profit margin has been, doubted if the new prices would do much more than let the company break even. But Pendleton hoped to get some relief from bigger volume. In any case, it would cost American Woolen less to keep its mills in operation than to shut down for lack of orders while maintenance costs...
Except for his rages, Joe's most impressive feature is his unpredictable size. At one point, in a tussle with some furious lions the size of overgrown rats, Joe looks about as big as a house. Later, little bigger than a normal gorilla, he blandly climbs into a standard-size moving van. In reality, Joe is a puppet of fur-covered aluminum, probably not more than twelve to 18 inches tall. His minutest movements were photographed frame by frame, like the drawings in an animated cartoon, and synchronized with scenes with live actors...