Word: biggest
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Dates: during 1960-1969
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Democratic governors will meet this afternoon in St. Louis, and the Southerners will present their strategy for supporting Humphrey. Their biggest problem will be to fashion a civil rights stand which they can support but which their candidate will accept. The conference might show that the South is not solidly behind Humphrey. If the governors feel that Kennedy is too far ahead, they might decide to forget HHH and push Texas Governor John Connally for Vice-President...
Vesper Boat Club of Philadelphia, which will provide Harvard's main competition for the Olympic trials this summer, will race Northeastern on the Charles at 5:00 p.m. today. Northeastern, strong again this year, gave the Crimson its biggest scare last spring, and the outcome of this race will indicate much for the Crimson heavyweights' prospects...
...with payrolls representing 70% of total expense, the agencies have been able to cut back on clerical help and thus reduce such other overhead as floor space. As a result, they have been free to pay more money to the creative people they most need. J. Walter Thompson, biggest of all agencies, with total billings last year of $590 million, has even turned the situation into an intramural campaign. Chairman Norman Strouse refers to the new look at J. Walter as "fewer, better people, better paid...
Keeping close watch on costs and profits, the big agencies have learned to roll with one of the biggest blows in advertising-the loss of clients. Doyle Dane Bernbach, one of the top ten, last year lost seven clients, including Broxodent Tooth Brushes, Ocean Spray Cranberries, Rheingold Beer and Warner Bros. At the same time, DDE picked up 14 new ones, including the Sylvania division of General Telephone & Electronics, Parker Pens and American Tourister Luggage. The net gain in billings was $10 million and DDB scarcely stopped to worry. Says Foote, Cone & Belding's Founder, Fairfax Cone...
...association. To maintain a liaison be tween the new financiers and the new film makers, studios are turning to the new executives. Cool, crisp as a bank note, three such men, none of them yet 40, are already the masters of production at some of the nation's biggest and best-known studios...