Word: biggest
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Dates: during 1960-1969
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...that the balance of terror between nuclear powers, which has helped to prevent a global conflict, has also hampered peaceful diplomacy. For the ability to exercise military force is the ultimate threat behind all international arguments. Yet the patent and proper reluctance of big powers to resort to their biggest weapons gives smaller states an opportunity for mischief and arrogance. The difficulty of reacting without overreacting sets a definite limit on power. Thus Castro feels free to talk tough with Russia; the Rhodesians thumb their noses at the British; little Cambodia dares the wrath of Red China. And North Korea...
...biggest problems at the Winter Olympics is winter. At Grenoble last week, heavy snow and gale-force winds, followed by a quick thaw, forced postponement of the men's downhill ski races and two-man bobsledding, then threatened to wash out the tobogganing altogether. The slippery slopes played havoc with the U.S. ski team: two fractures, a sprained ankle, a dislocated shoulder and a gashed head. A television helicopter crashed into a snowbank, forcing a French skier to veer off course into a fence, and a runaway toboggan smacked headlong into a spectator...
Apparently convinced that the creative pitch is correct, the old established agencies are looking to their own images. When he succeeded Emerson Foote as chairman of McCann-Erickson, the nation's second biggest agency (after J. Walter Thompson), last fall, Chairman Paul Foley, 51, lamented that "when market research was the fashion, creativity was pushed aside." He promised a new thrust by reminding his staff that "I've always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt...
...lose the title. Westminster Bank, the country's fourth largest, agreed to merge with National Provincial, the fifth largest, into a combine with total deposits of $8.3 billion (TIME, Feb. 9). Last week Barclays bid to stay on top by arranging a get-together of its own-the biggest in the history of British banking...
Barclays' prospective partners are Lloyds Bank, the country's third largest, and smaller, Liverpool-based Martins Bank. With total deposits of $11.66 billion, the new bank would not only be Britain's biggest but would rank No. 4 worldwide, behind the U.S.'s Bank of America ($19 billion), Chase Manhattan ($15.76 billion) and First National City ($15.2). And it shapes up as an even more formidable financial force when the subsidiary operations of the three partners are included; Barclays Bank, for example, holds a 51% interest in far-flung Barclays Bank D.C.O. (for Dominion, Colonial & Overseas...