Word: biggest
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Dates: during 1960-1969
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...Biggest crowd catcher, next to the space capsules, is Hollywood, where maxi-size billboards show such favorites as Charlie Chaplin, Marlon Brando and Marilyn Monroe alongside such old studio props as the actual chariot used in the 1927 version of Ben Hur. The real hit is the show of short film clips from dozens of past alltime favorite movies. "We can't get the people watching the films off the platform," complained the Seven's Ivan Chermayeff. "They get tears in their eyes, who knows why? Maybe they remember when they first took their girl to the flicks...
...there is a notable exception: Atlanta's new, $18 million, 800-room Regency Hyatt House, the city's first high-rise hotel in 40 years and the biggest in the South outside Miami. "Our main goal," says the hotel designer, Atlanta Architect John C. Portman, "was to get a feeling of complete openness-the complete antithesis of the typical hotel today...
Died. Raymond Smith, 80, founder of Reno's Harolds Club and a pioneer of mass gambling, a onetime carnival worker who launched the club named after his son in 1935 with one roulette wheel and two battered slot machines, built it into the world's biggest casino under one roof (20,000 customers daily), and finally cashed in when he and his sons sold out in 1962 to an Eastern syndicate for $17,500,000; of cancer; in Reno...
...Daisy's. Last week it snared another: an as yet unnamed Scotch to be marketed by Calvert. With total of 14 clients worth $52 million in annual billings so far, the 14-month-old shop has been publicized into the ranks of the nation's 50 biggest agencies. Mary Wells is certain that billings will rise to $100 million in a couple of years, even though "we don't -and never have-solicited accounts...
...their part, insurance companies have only limited control over most accident costs. Says Edward B. Rust, president of State Farm Mutual, the world's biggest auto insurer (annual premiums: $940 million): "The insurance company is basically only the scorekeeper." So high has the score mounted that over the past decade the insurance industry has suffered auto liability underwriting losses (the amount by which claims and expenses exceed premiums) of more than $1.1 billion. Only when investment income is included in their book keeping do auto insurers generally show a profit...