Word: biggest
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Dates: during 1960-1969
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...future, the number of empty seats is growing at an alarming rate. In addition, the industry has been bedeviled by spiraling expenses, which increased by 21.2% last year and are up almost as much more in 1968. The one-two punch has battered the profits of some of the biggest carriers. United has suffered an earnings decline this year of 49.2%, Continental Airlines of 62.5%, Eastern of 63.3%. Even worse off is Trans World Airlines, which lost $1.78 million during the year's first half, compared with a profit of $7.62 mil lion in the same period last year...
...agency was already on top of its field 13 years ago when Strouse moved from the Ford account-still J. Walter's biggest-into top management. Strouse, who was always more of an administrative man than a creative whiz, streamlined the agency and made it more profitable. "My basic thing," he recalled last week before leaving, "was to build a modern management structure." This he accomplished by separating senior executives from day-to-day operations so that they could think and plan better. He also introduced computerized operations wherever possible, cut back on the clerical help they replaced...
Right to Intrude. Inevitably, as head of the industry's biggest agency, Strouse became a spokesman for advertising. In that public role, he defended his calling at the drop of an invitation against what he considered to be false charges of economic waste and social immorality. "Attacks on a so-called 'Madison Avenue,' " he said, "are in reality disguised attacks on our free-enterprise system itself." Within the industry, Strouse made many other speeches, and there his message was different. Advertising might not be immoral or wasteful, but he conceded that some of it-not, of course...
...most significant trends reflected in the latest foreign directory is the onrush of Japanese companies. In 1967 they were out in front with the biggest sales increases of all national groups. The 38 Japanese firms that appeared on both the 1966 and 1967 lists had a 23.7% growth in sales. Meanwhile, five additional Japanese firms made the grade, joining FORTUNE'S 200 for the first time. Japan's participation in the 200 group is now 43, second only to Britain...
...markets. Taking the government at its word, Britain's General Electric Co. Ltd. (no kin to American G.E.), and English Electric Co., which stand one-two in the country's electrical field, obligingly prepared last week to join forces in a corporate merger that would be the biggest in British history...