Word: bigresearch
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Nevertheless, many shoppers have been procrastinating in the hopes of scoring lalst-minute gifts at bargain-basement prices. As of mid-December, the average consumer had completed only 46.7% of their holiday shopping, according to a survey conducted by BIGresearch for the National Retail Federation. This was down considerably from the 54% who had finished their gift-buying at the same time in 2005 through 2007, says Kathy Grannis, a spokesman for the NRF. According to the survey, about 42 million people, or 19.1%, had not even started their shopping as of Dec. 16 while only 8.6% had finished...
...this could be the season of extreme retailing, with stores offering even more carrots to drive sales in this dreary economic climate. As of Nov. 11, 72% of consumers had completed less than 10% of their shopping, according to the National Retail Federation's (NRF) 2008 survey by BigResearch of holiday consumer intentions and actions. "They know the longer they wait, the better off they are, so there's no reason to rush," says Marshal Cohen, chief industry analyst at the NPD Group, a market-research firm. (Find out 10 things to do with your money...
| 1 |