Word: bigresearch
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Dates: during 2008-2008
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...this could be the season of extreme retailing, with stores offering even more carrots to drive sales in this dreary economic climate. As of Nov. 11, 72% of consumers had completed less than 10% of their shopping, according to the National Retail Federation's (NRF) 2008 survey by BigResearch of holiday consumer intentions and actions. "They know the longer they wait, the better off they are, so there's no reason to rush," says Marshal Cohen, chief industry analyst at the NPD Group, a market-research firm. (Find out 10 things to do with your money...
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