Word: bigs
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Dates: during 1940-1949
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Packards & Postcards. All through this year's recession, a big prop under the sagging economy has been the auto industry, which boasts that one out of every seven U.S. workers is in some way dependent on it. Automakers rolled out more units in August (about 650,000) than in any other month in history.* But that was not good news to dealers already having trouble selling cars...
...stay in Chicago until his car was delivered. In Detroit, the McMillan Packard agency distributed self-addressed postcards to its old customers, paid them $20 apiece for every tipoff that led to a sale. It looked as if the shakeout in the one big industry not yet affected by the recession might...
...allotting $50 million to RFC for prefabricated housing last year, Congress expected to hatch out a number of new prefabricators. But RFC had already picked out one big egg, Lustron Corp., and hatched it (TIME, Nov. 25, 1946 et seq.). Though RFC knew that Lustron's steel houses had only a fair chance of survival in the housing market, RFC kept on feeding Lustron millions because it knew that otherwise Lustron would die. In two years, Lustron swallowed up $35.5 million.* Last week RFC lent Lustron another $2,000,000 to keep the company going through September, and then...
...this year, asset value dropped from $27.18 a share to $26.27, mostly because Atlas was selling off department-store and liquor shares. But, having bought into mining properties, Atlas' asset value was up again last week to $28.10, well above its selling price of $22.63 on the big board...
When Oak Ridge released the radioactive byproducts of its atomic pile for private use in 1946, few U.S. businessmen paid much attention. But to a handful of young M.I.T.-trained scientists it was big news; they were ready to cash in on the first U.S. commercial use of atomic energy. They had already pooled their $31,000 in savings to form Tracerlab, Inc., and had rented dilapidated quarters down near Boston's South Station...