Word: bigs
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Dates: during 1940-1949
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What's in a Name? Since Oscar Wilde and Omar Khayyam went to work for him, Haldeman-Julius has also taken on Plato, Dante, Tolstoy, Goethe, Sir Arthur Conan Doyle, Ralph Waldo Emerson and Tom Paine. But the big names are rarely the biggest drawing cards. De Maupassant's Tallow Ball sold only a poky 15,000 copies a year until Haldeman-Julius re-christened it A Prostitute's Sacrifice (it jumped to about 55,000 a year).* The bestselling Blue Books are those on sex, psychoanalysis and self-improvement; Haldeman-Julius has them written to order...
Four Ghosts. The Comet was designed and built in secrecy; De Havilland has not yet released many of its details. It is about as big as a DC-6, with its four Rolls-Royce Ghost jet engines looking sleek and slim on its moderately swept-back wings. Its claimed cruising speed is 500 m.p.h. at 35-40,000 feet. At this speed and altitude, each Ghost develops thrust equivalent to 10,500 h.p. The Pratt & Whitney Double Wasp reciprocating engines that power the DC-6 develop only about 2,100 h.p. at full throttle...
...board's hearings began in Manhattan last week, Big Steel's Chairman Irving S. Olds found himself in something of a psychological box. The hearings opened just as U.S. Steel issued its mid-year earnings report to stockholders. Since profits were 76% above 1948's first half, Olds had a hard time explaining that past profits were no remedy for the steel industry's present situation, with orders having fallen off so much that production had been cut back 30% in a matter of ten weeks...
...basic reason why the 1949 figures looked so much better than 1948's -because the steel industry had been forced to curtail production for six weeks in the spring of 1948 while John L. Lewis' coal strike was on. Instead, Olds contented himself with asserting that Big Steel's ability to pay had nothing to do with the case. Said he: "There is no justification at this time for a fourth round . . . I do not believe it would be good for the economy...
...almost entirely on highway transport, and therefore needed the U.S. auto industry's help. Weizmann's plea presented Ford a double opportunity: to wipe out the last unpleasant memories of Grandfather Henry Ford's involvement in anti-Semitism,* and at the same time to swing a big deal...