Word: bigs
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Dates: during 1940-1949
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...ticket sales are light, neighborhood movie audiences thin. Some late-hour shopkeepers post signs and close up for the night. In Manhattan, diners at Lindy's gulp their after-dinner coffee and call for their checks as they did in the days of the Roosevelt fireside chats. On big-city bar rails along the coast and in the Midwest, there is hardly room for another foot. For the next hour, wherever a signal from an NBC television transmitter can be picked out of the air, a large part of the population has its eyes fixed on a TV screen...
...ball game at a Catskill resort just after Milton's playmates had chosen sides. As one of the players recalls it, Mom announced: "Milton has to be the captain, because it's his bat and ball, and besides, he's going to be a big Broadway star some day." By the time he was 15, the lesson was well learned. "Kid," he confided to another trouper, "I'm going to the top in this business. Mama says so." By the time he was 31, Mom had traveled more than 100,000 miles with him around...
With competition in the U.S. television industry growing hotter by the day, manufacturers were cudgeling their brains for new ways to trim costs and prices. In Chicago, Admiral Corp.'s quick-stepping President Ross Siragusa thought he knew a good way to do it. On the big, fancy-looking console jobs, about one-third of the cost went into furniture. Why not start cutting there...
Russian-born Joe Schenck was one of the somebodies-and he has made much more than a million. He controls an estimated $50 million worth of theaters and a big chunk of stock in 20th Century-Fox Film Corp., which he and Darryl Zanuck formed...
...Bargain? When Fox loses its own theaters, a bigger take will be important. In rural areas, movies are now sold for flat rentals. Under the new system there will be sliding rates, with exhibitors getting a bonus when box-office receipts are big. Lichtman thinks this will encourage longer runs for good pictures, hence benefit producer as well as exhibitor...