Word: bigs
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Dates: during 1940-1949
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...months seven U.S. oil companies have folded their rigs and suspended drilling in Colombia. Last week Shell, having sunk $90 million trying to get profitably established, announced that it was forced to curtail operations. That left only two small outfits drilling for new fields in Colombia. Three big U.S. companies (Socony-Vacuum, Texaco and Jersey Standard's Tropical) have put too much money into old, producing fields to pull out now; but they have virtually given up trying to find new oil for the present...
Collier's circulation was still up (3,300,000), but its quality was down. A succession of personnel changes and new editorial "formulas" had made some noticeable changes in the magazine. But what Collier's needed most was a personality, and big, loud Lou Ruppel was certainly a personality, audible as well as visible...
Schooled on the New York Daily News, Newsman Ruppel graduated with a bang to the Chicago Times in 1935 as managing editor. He brought along a flair for big pictures and blatant headlines. When Edward VIII abdicated, Ruppel proclaimed LONG LOVE THE KING! He sent a reporter to an Illinois mental hospital as a patient, bannered the inside story SEVEN DAYS IN THE MADHOUSE. After a blizzard: SNOW, SNOW, A THOUSAND TIMES SNOW. In four noisy, readable years under Ruppel, Times circulation doubled...
...assigned his staffers to rake more muck.* Ida M. Tarbell went after the Standard Oil Co.; Ray Stannard Baker, incensed at the land-grabbing railroads, wrote The Railroads on Trial; Burton J. Hendrick spilled his Story of Life Insurance. When aroused state legislatures passed laws checking the excesses of big business, and reform candidates were elected to public office, "T.R." saw the light and grinned. He called S. S. McClure's crusading muckrakers to the White House to discuss trustbusting and business regulation. By 1905, McClure's, which claimed much of the credit for selling the public...
...ideas" on their desks. McClure published the first magazine articles on X ray, radium, Marconi's wireless, the Wrights' flying machine and twilight sleep; he discovered Willa Gather, helped popularize William Dean Howells and Joel Chandler Harris, introduced Stevenson, Kipling and A. Conan Doyle to their first big U.S. audiences...