Word: bigs
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Dates: during 1940-1949
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...cost the management dry-cleaning bills for the "blood"-stained clothes of some 20 customers. But it helped boost the week's receipts to $40,000-more than any show but Kiss Me, Kate and As the Girls Go grossed on Broadway last week. The Bronx's big-money playhouse is a magnet for one of New York's lowest-income groups-the growing city-within-a-city of 230,000 Puerto Ricans...
...queue up at the former fight arena with their families and their lunches, eager to pay admissions from $1.20 to $2 to see their favorites in three-a-day vaudeville shows. The magician who sawed the lady in half was merely a fillip to the Latin taste; the big draws are such stars of Mexico and South America as Cinemactors Jorge Negrete and Pedro Armendariz and Singer Libertad Lamarque...
Impresario Carlos Montalban, a lean, mustachioed Mexican actor-promoter (and older brother of Cinemactor Ricardo Montalban), pays his big names upwards of $10,000 a week, plus their fares from Latin America. Regardless of how much stage blood is spattered around, he woos the family trade by keeping the shows clean. (Backstage, four large signs remind the performers that the audience is "very respectable and religious...
...competitors have folded since the Puerto Rico opened last May. Says Montalban : "There just isn't enough money for more than one of us." Carrying the theory a step farther, he has decided that his big shows are too much of a drain on his customers' resources, week in & week out. He has just begun a policy of alternating three weeks of Latin movies with a week's "live" presentation. "Now," says he, "the stage shows will really be fantastic...
...58th floor of Manhattan's Chrysler Building. There, he swivels between a clean work table, where he does his conferring, and a rolltop desk (always locked when he is away), where he does his thinking, figuring and secret dreaming. Close at hand are two small globes. (The big three-foot one on which he used to plan his routes and spot his far-flung bases, measuring off the distances with pieces of string, has been placed in the Institute of the Aeronautical Sciences...