Word: bigs
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Dates: during 1940-1949
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There was a far smaller number of entrants than were expected, and considerably fewer than the number which competed in the House Championships two weeks ago. "It looks like the House tournament was the big one this year," commented Intramural Director Adolph W. Samborski...
...Angeles' Biltmore Hotel was rife last week with the easy slur of Southern accents. In the haze from their cigars, big cottonmen from the South gleefully watched pretty models step in & out of cotton garments, parade cotton bathing suits, evening gowns and house dresses nimbly converted from cotton feed bags. The National Cotton Council, for the first time since it was formed in 1938, was holding its annual convention in California...
...agricultural miracle had been wrought. In what had once been a sandy wasteland, they saw miles of irrigated cotton land. They winced at the high costs of irrigating ($4 to $25 an acre for water) and harvesting the crop (see cut), and could hardly believe the big yields: 572 Ibs. an acre, v. the U.S. average...
...sale of cotton bags for feed by using prints convertible to dresses (TIME, Jan. 31); and 3) getting ECA to step up 1949 exports (which would otherwise be the lowest since the Civil War). The cotton growers, who use about 10% of all fertilizer, also looked at the big use of paper bags by that industry, estimated that judicious pressure there alone could step up cotton consumption from 16,000 to 275,000 bales a year...
...first hit the novelty big time last year with their Atomic Whirler hats -beanies with two or three pinwheels fastened on top. They sold about 3,000,000 whirlers and grossed about $700,000. Onetime employees of a Manhattan hatmaker, Ben & Joe set up shop for themselves twelve years ago. After losing money making standard boys' hats, they converted to novelties and in rapid order produced such nifties as Charmies (beanies dangling 24 small plastic animals), Easy Money Beanies (with five shiny new pennies attached), and hats with faces on the crowns. All were "pretested...