Word: bigs
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Dates: during 1940-1949
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...industry grew fast, but Love's company grew faster. He kept buying small new plants (he now has 81), thus kept abreast of the industry's improvements without too big an outlay. Rayon's recent rate of growth has far exceeded both wool and cotton. Since 1940 the rayon industry has grown 238%, Burlington's sales have risen...
...Celanese Corp. of America, third biggest U.S. yarn producer, trimmed its prices of rayon (acetate staple fiber) by 12.5% to 42? a lb., lowest in its history. As other producers, weavers, converters and jobbers began cutting prices to the new pattern, the whole industry joined in its first big postwar price battle...
...Love keeps a sharp eye peeled for ways to improve Bur-Mil's products. To test Burlington's fabrics, he gets samples of clothing which other manufacturers make from them, and has Burlington's employees wear them. He set up a monthly fashion clinic for the big clothing designers and manufacturers, thus anticipates (and sometimes creates) trends...
With some markets shrinking, flexible Burlington hoped to expand promising new ones. It expects rayon this year to capture 30% of the market for men's summer suits (v. 10% last year). Burlington also expects a big demand for new nylon fabrics for men's hose, nurses' uniforms (quick-drying, don't require ironing), and washable automobile upholstery...
Pacific Western Oil Corp.'s J. Paul Getty closed his big deal with King Ibn Saud of Saudi Arabia, for the oil concession in the King's half of the "neutral zone" between Arabia and Kuwait on the Persian Gulf (TIME, Feb. 21). Getty expects to start drilling in a few months, and will develop the zone with the American Independent...