Word: bigs
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Dates: during 1940-1949
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Angles & Stuff. If few Washington correspondents cared much for Arthur Henning's copy, most of them were fond of him personally. A gentle, friendly little man with iron-grey hair and a big, upturned grin, he is, in the words of a veteran colleague, "the nicest, mildest-mannered guy you'd ever want to meet. Then you read that stuff he writes and it's startling...
Even retail trade, which had been queasy six weeks ago, looked healthier again. In 1949's first two full weeks, department-store sales in big cities were generally from i to 30% better than the 1948 period. And since many prices had been slashed to move sluggish stocks, these figures did not reflect a still bigger increase in unit volume...
...thought he had the right house. The living room had a big picture window; the fireplace boasted a second opening in the kitchen for indoor barbecues. The kitchen shone with stainless steel cabinets and sink, a new refrigerator and automatic washer...
...thought his price was right also: $7,990. Veterans could buy the house for $90 down and $58 a month (for 25 years). The monthly payments covered taxes, water, fire insurance, mortgage payments and interest. When Levitt put up a for sale sign, the crowd got so big that police had to keep them in line (see cut). In seven days, Levitt & Sons sold 707 houses, nearly $6,000,000 worth...
Poured Foundations. That kind of big business was nothing new to 42-year-old Bill Levitt. After he got out of the Seabees in 1945, he and brother Alfred, who designs their houses, started building on a semi-mass production basis (TIME, Dec. 23, 1946). They used a huge earth-moving machine to root out foundations, a concrete mixer to move from site to site pouring concrete slabs for house bases (no basements). In 1946 they finished 1,000 homes, sold them to veterans for a shade under...