Word: bigs
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Dates: during 1940-1949
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Cambridge is of course sorry to lose the big Lever executive offices and research laboratories which, together, furnished 1300 jobs. But the firm's manufacturing plant of 1500 workers will stay right on in Cambridge and even expand itself somewhat. Moreover, it looks as if the Lever offices and Laboratories won't be idle for long...
Fourteen prospective buyers, including a big insurance firm and MIT, are already bidding for the old headquarters. Announcement of the sale will come as soon as appraisers can assess the value. Once the new owner moves in, there's a good chance he will be able to hire back some of the help Lever will soon be dismissing...
...first big chance came when Sears, Roebuck & Co. hired him in 1934 to dress up its Coldspot refrigerator, an ugly machine with a dust trap under its spindly legs, and corrugated shelves inside. Loewy moved the motor, from top to bottom, chopped off the legs, and installed the first non-rusting aluminum shelves ever to be used in a refrigerator. The Coldspot became a single smooth, gleaming unit of functional simplicity-and with it Sears' sales shot up five-fold by 1936. Loewy had been paid only $2,500 for the job (and had spent nearly three times that...
...also says that "an unfortunate bit of arrogance, combined with his egotism, had made him almost universally disliked . . . Sutherland was inclined to overemphasize his smattering of knowledge of aviation." The showdown came during the very first week, when Sutherland tried to write the orders for Kenney's first big show. Writes Kenney: "I told him that I was running the Air Force because I was the most competent airman in the Pacific and that, if that statement was not true, I recommended that he find somebody that was more competent. . . When Sutherland seemed to be getting a little antagonistic...
This was primarily because the Crusader linemen were as slow as they were big and because the Crimson was really pounding for the first time this season...