Word: bigs
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Dates: during 1960-1969
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...mounted in the swimming pool of a Manhattan health club. Next came instant stardom before a Warhol camera. His role: smoking a cigar for an interminable hour and a half. "I have a certain unusual look," says Henry, and who would dispute him? Marisol carved his rumpled pants and big black shades (now replaced by granny glasses) in three dimensions. David Hockney portrayed him as a prim, vested, bearded presence on a purple sofa. George Segal cast him in the ghostly, ghastly plaster that is his specialty, a dilapidated figure who looks for all the world to be waiting...
Burns has consistently opposed big government generally; he is strongly for decentralization, through such measures as federal-state revenue sharing. He is so devoted to a free-market economy, that he has written of it with unaccustomed fervor: "By and large, it is competition-not monopoly-that has vast sweep and power in our everyday life." This viewpoint leads him to consider wage-price "guidelines" to be almost as evil as statutory controls. "Free competitive markets would virtually cease to exist in an economy that observed the guidelines," he once wrote...
...rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet and noncaloric...
Most so-called new products are merely minor variations of existing items. "A truly new product can be a big gamble," says Konigsbacher. "It would probably fail unless the company bringing it out was willing to spend heavily to educate the public." Test-marketing of a single product can cost up to $1,000,000. To cut the bill, many firms are putting heavier emphasis on refining products before the store trial; they increasingly use small panels of consumers who judge products in each stage of development, from conception to completion...
...nickel find was made by Ken Shirley, 55, a veteran of 40 years' prospecting for gold in the Outback. Last year he went to work for Poseidon. He found several promising outcroppings and staked out the drilling site. The big payoff has gone not to Shirley but to his burly friend Norman Shierlaw, an Adelaide broker, who hired him for Poseidon. A mining engineer before turning to finance last year, Shierlaw controls 8% of the company's 2.5 million shares, an amount worth $6.5 million. Sitting behind a desk littered with empty beer cans, lumps of ore, contract...