Word: bigs
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Dates: during 1970-1979
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Fast sales from a big tease and a tight squeeze
...made under contract in Hong Kong, and Avi, 33, set up a distribution system. Early last year Joseph offered high pay to hire the best salesmen that he could find, and they went out to flog the line. Once they got $1 million in orders, bankers gave him big loans. Daringly, he plowed most of the money into advertising-$3 million since January-and wrote much of the copy himself...
Joseph Nakash placed expensive local commercials ($6,000 for 30 seconds) on 60 Minutes and other news programs that he figured retailers and consumers would be watching. Explains Nakash: "Psychologically it looked like there was a big company behind Jordache. The strategy worked. I started getting calls from buyers." Now Jordache is shipping about 200,000 pairs of jeans a month, or $3.5 million worth at wholesale. Aimed primarily at the disco set, Jordache jeans are selling in 3,000 stores in many parts of the country. Like the stallion, Jordache is running away with business...
Brazilian and U.S. experts, using the "miracle rice" imported from the Philippines, are developing the world's largest fields, which already cover some 7,900 acres. A big poultry farm is being set up, and experiments are under way to breed a more robust strain of water buffalo...
MALICE AND AMBITION do not adhere to Alan Alda's face. Alda the screenwriter forgot that Alda the actor looks like a waiter in Chinatown begging for a big tip--his squinting, ever-genial countenance belies the selfish, insatiable drive that defines his hero, Senator-on-the-make Joe Tynan. The words of the screenplay may fit, but Alda can't take up the Nice Man's Burden: Hawkeye can't play Macbeth...