Word: bigs
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Dates: during 1970-1979
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What is deceiving is that this recession may be coming out in spots like a case of measles. The auto industry has been the first big one to feel it; sales are off 10% for the year and more than 16% for the last ten-day selling period. Housing is also hurting, and industry experts are predicting a decline of 20% next year...
...Big Trak costs about $43, and a dump trailer available separately costs $13. For pacifists who disapprove of Big Trak's flashing cannon, Fundimensions of Mount Clemens, Mich., makes a similar programmable beach buggy...
...Big Irak is a six-wheeled tank that is quite endearing, as war machines go. Milton Bradley's big computer action toy chirps merrily as it sets out on its rounds, plays a little tune when it is finished, and then yips five times like an anxious puppy when it is left turned on and unattended. Twenty-four glorious buttons on its carapace accomplish the programming. An eight-year-old achieves something impressive when he plans a complicated route under the dining room table to attack the cat and then translates his intentions into an orderly series of commands...
Bernie De Koven, 38, is the game designer for Ideal Toys, makers of last year's big-selling Electronic Detective-similar to Stop Thief, this year's Parker Bros, entry. His office is cluttered-a creative mulch of dolls' heads, car wheels, batteries, record-player motors, computer entrails, synthesizers and oscilloscopes-but he knows where the action is. "Try an experiment," says De Koven. "Bring in 30 of your most beautiful mechanical games and two cruddy electronic games to a group of kids, and see what happens...
...that the games that succeed will work because they use their memory chips and lighted readouts to create melodrama. The best example now in production is a brilliant quarter-arcade game called Space Invaders. It is a reaction-time contest: shoot down the massed, marching aliens shown on the big TV screen before they shoot you. The refinements are satanic. The player has four blockhouses behind which to hide his man, but as the blockhouses catch fire under attack, they crumble. As the sound effects become more ominous, the aliens begin to shoot faster and more accurately. Blast them...