Word: bigs
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Dates: during 2000-2009
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Networks use the data Nielsen gathers during each period to set local advertising rates; national rates, which comprise the bulk of TV ad revenue, are set separately and based on year-round data from select families. Still, local ads are a big chunk of a TV network's revenue, so when sweeps week - er, weeks - roll around, they try and game the system by doing just about anything to make sure you tune in. (See the best and worst Super Bowl commercials...
...restricting - or seeming to restrict - the pay at outfits that have taken government bailout money, it's a bit pointless too. Because to some extent, Wall Street's pay and its problems really are misunderstood. (Stop snickering! It's true.) Even though "Wall Street" means the nation's big financial and investing operations, not a geographical location, a disproportionate number of Street people live in Manhattan. Things in the desirable parts of that borough are expensive beyond belief, especially if you have children and feel the need to send them to $40,000-a-year private schools. But these people...
...big recession surprises...
...only about 14,000, or 45%, were in the U.S. With 58 million daily customers worldwide, McDonald's are now so ubiquitous around the globe that The Economist publishes a global ranking of currencies' purchasing power based on the prices charged at the local Mickey D's, dubbed the Big Mac Index. That's not to say that every nation carries the same menu items: choices vary widely depending on location. The biggest seller in France after the Big Mac is a mustard-topped burger called Le Royal Deluxe. Some Asian locations serve fried shrimp in a Big Mac roll...
...grown from a family burger stand to a global fast-food behemoth, with more than 30,000 locations in 118 countries. Those nations, however, are about to have their ranks reduced by one: the Golden Arches are pulling up stakes in Iceland this week, and Icelanders pining for a Big Mac and large fries will soon be going hungry. The global chain says it is shuttering its three stores in the capital, Reykjavik, citing the collapse of the local economy and the high cost of imports. The closures aren't a first for the company: McDonald's has pulled...