Word: bigs
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Dates: during 2000-2009
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...agreed the takeoff was a thing of beauty. Imagine an apartment building with wings that steps into the sky with the quiet grace of a ballet dancer. The lack of engine noise - it's 50% quieter than a 747-400 on takeoff - was downright eerie. The A380 is so big it's difficult to sense its speed, and its upper deck is so far away from the engines the noise dissipates. (Read about TIME's best inventions...
...into the most turbulent economy in the history of aviation. Air France ordered a dozen of the $300 million aircraft in 2000, when the economic forecast called for steady growth. By the time Air France took delivery nine years later, the industry was on its knees and the big-spending investment bankers whose business- and first-class tickets make up the bulk of airline profits had largely evaporated...
...France CEO Pierre-Henri Gourgeon is sticking by his hub strategy. The skies are getting crowded, and he'd rather have the A380 to collect passengers in Paris from all over Europe and deliver them to places like New York and Johannesburg. "It's just like the big cities today," he says. "It doesn't make sense to add a lot of small cars. You need to add buses." (Read Airbus vs. Boeing: Bigger vs. Faster...
...Moon had not existed - well, many young hearts would be broken, but also, the big news would have been the $34.5 million racked up by the true-life inspirational sports drama The Blind Side. Based on another book (Michael Lewis's bio of Michael Oher, a troubled black youth, adopted by a white couple, who became a college football star and NFL rookie), The Blind Side would have won the box-office race almost any other fall weekend, and gave Sandra Bullock the biggest opening of her career. Also impressive was the $11 million amassed by the African-American drama...
...though, New Moon is the big news. The international grosses will also be massive. The first film earned $192.7 million in North America and almost exactly the same abroad. The worldwide five-day total for New Moon (which opened two days earlier abroad) is already at $258.8 million; expect a final worldwide gross to near $700 million. The thing's a phenomenon, and all the analysis of its popularity can't explain or diminish it. Sometimes the best strategy for canny film people is to step out of the way and let a hurricane sweep by. Nobody knows anything, except...