Word: bigs
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...sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears. In fact, Pepsi has advertised during the Super Bowl for 23 consecutive years. So why is the company skipping this year's big game, leaving the airwaves to its salivating rival, Coke, which will air two different spots, including one starring the incredibly popular characters from The Simpsons? (See the best and worst Super Bowl commercials...
...This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...
...tonight’s game at the Bright Hockey Center will feature some new faces- notably between the goalposts as both nets feature newcomers with big skates to fill. On the Crimson’s side of the ice is freshman Laura Bellamy, who has been undergoing baptism by fire after a college-career ending injury to senior Christina Kessler forced the rookie into the middle of an ECAC title race...
...most saves in a game. Unfortunately for the Eagles, Corrine Boyles hasn’t had the immediate success of Bellamy and allowed six goals against a Dartmouth squad that the Harvard freshman held to one in the Crimson’s 4-1 Friday night victory. The Big Green defeated the Eagles 6-3 last Wednesday...
...taking this mission seriously. "You have to be very careful about what you say in this area," says a top cyberwarrior of the Pentagon. "But you can tell there's something going on because the services are putting their money there and contractors are going after it in a big...