Word: bigs
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...made clear what the hell it was thinking in creating The Jay Leno Show. It was trying to adjust to the post-Big Media world. With cable, DVR and online media snagging viewers, programming a full night of expensive TV was a bygone luxury. Leno might get lower ratings than NBC's 10 p.m. dramas, but those were struggling anyway and cost much more. (See the top 10 Jay Leno moments...
...Leno at 10 will be a memory. With that, NBC showed itself to be in the same boat as the rest of Big Media - caught between an old business model that is no longer working and a new one that hasn't yet been invented...
...Leno Show was exactly the wrong solution for NBC's problems, those problems remain real, and they are not only NBC's. DVRs and online media are still killing ad money, and audiences are still shrinking. There may not be room for three big networks programming three hours a night anymore...
...catch is that each adjustment to the new, cheap world risks losing people who liked the old, expensive one. Broadcast TV once thrived by pitching a big tent. But now the various poles of that tent - Jay fans, Conan fans, etc. - don't particularly want to share the same campsite, and they no longer have to. (See the top 10 late-night jokes...
...this respect, NBC has a lot in common with print media. I recently talked with a neighbor annoyed about the number of typos she said she's been seeing in the New York Times. The editors are probably stretched thin, I said; the Times just went through a big round of layoffs. That's terrible, she agreed. Anyway, she said, she was going to drop her weekday subscription. Why should she pay all that money and get typos...