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Years in the making, and with a production budget from $200 million to $300 million plus marketing costs, Avatar arrives in theaters on Dec. 18 to colossal expectations. The movie industry hopes its immersive special effects spark a big-screen renaissance. Fans crave the next Star Wars. It's a heavy burden, even for a man who seems to enjoy doing only things that are hard. Cameron first laid out his vision for the technology he would use in the film in a digital manifesto in the early 1990s; he then labored to perfect it over the course...

Author: /time Magazine | Title: Avatar Arrives! Can James Cameron Be King Again? | 12/14/2009 | See Source »

...page draft of the script months later, the studio balked. Here was an ambitious project with a lot of risky elements, including unproven technology, blue protagonists with tails and a script that wasn't based on a comic book, novel or video game - making it unique for a big-budget film in its time. In September 2006, Fox formally passed on Avatar. Only after another studio (Disney) seemed poised to take it on - and after Cameron made concessions in both his script and his compensation - did Fox green-light the film. Now he just had to make...

Author: /time Magazine | Title: Avatar Arrives! Can James Cameron Be King Again? | 12/14/2009 | See Source »

ALEC BALDWIN, vowing to quit acting in 2012 because he considers his big-screen career a "complete failure," during an interview to promote his new film, It's Complicated...

Author: /time Magazine | Title: Verbatim | 12/14/2009 | See Source »

...big problem with a total ban is enforcing it. Take the University of Iowa. In July 2008, the school went smoke-free in accordance with the Iowa Smokefree Air Act, violations of which can result in a $50 fine. But so far, the university has ticketed only about 25 offenders. "Our campus is about 1,800 acres, so to think that we could keep track of who is smoking on campus at any given time isn't really feasible," says Joni Troester, director of the university's campus wellness program. Instead, the school helps those trying to kick the habit...

Author: /time Magazine | Title: Campus Smoking Bans? Some Saying 'Lighten Up' | 12/14/2009 | See Source »

...President Obama, the era of big Government is not over. "It is true, we cannot depend on government alone to create jobs or generate long-term growth," he proclaimed in his first budget to Congress. But "at this particular moment, government must lead the way." A partial Obama to-do list, only some of it done, includes a remake of the health care and energy sectors; a $787 billion stimulus bill aimed, so far, mostly at public employment; takeovers of General Motors and Chrysler; a "pay czar" to cut salaries at bailed-out banks and a proposed new consumer-protection...

Author: /time Magazine | Title: Will Fear of Big Government End Obama's Audacity? | 12/14/2009 | See Source »

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