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...chronicling their efforts to do without, swearing off such things as riding in cars and buying clothes - or buying anything new at all. And they're not making these vows simply to save money. For some, the goal is spiritual cleansing. For others, it's to raise awareness of big issues like the environment. It's also a cheap way to gather good material. If a book deal comes out of it, so much the better...

Author: /time Magazine | Title: Cash Crunch: Why Extreme Thriftiness Stunts Are the Rage | 4/5/2010 | See Source »

...stick to their own arbitrary rules. Bjornsen admits she's fallen off the wagon at least once. Arriving at the gym with no workout pants and with a babysitter already paid for at home, she sucked up the guilt and bought a $98 pair of Lululemon pants. (See 10 big recession surprises...

Author: /time Magazine | Title: Cash Crunch: Why Extreme Thriftiness Stunts Are the Rage | 4/5/2010 | See Source »

...March 21, the same day the House passed its health care reform bill, tens of thousands of activists and supporters took to the Washington Mall, eager to spark action on what they hope will be the next big issue in the nation's capital: immigration reform. The crowd of mostly Latino immigrants, who arrived on more than 700 buses from 30 states, waved American flags and chanted "Yes, we can!" in both Spanish and English. President Obama addressed the crowd in a taped video message, but many demonstrators called for him to do more if he is to live...

Author: /time Magazine | Title: The World | 4/5/2010 | See Source »

...year life cycle. The battery has to absorb energy from braking and provide short bursts of power for acceleration. Lithium-ion batteries, with their high density-to-weight ratio, provide the greatest acceleration and range with the fewest batteries compared with lead-acid or nickel-metal-hydride batteries. One big problem: they can overheat and even blow up - bad enough in a single-battery laptop but potentially disastrous in a multibattery electric car. So engineers have been busy resolving the heat problem and refining the batteries' ability to handle partial charge-discharge cycles...

Author: /time Magazine | Title: Why Start-Ups Are Charging Into Lithium | 4/5/2010 | See Source »

While they wait for the U.S. electric-auto market to develop, some new suppliers are looking toward consumer electronic goods and markets outside the U.S. to keep their plants busy and improve quality until the big orders come in. "We're in the early stages of what will be a significant run-up," says A123's Vieau. "There's a lot of business out there." Sastry echoes that view, saying many automakers rely on engine suppliers. "If the dream I and others have is realized, we'll see batteries being treated like engines," she says. Job engines, no less...

Author: /time Magazine | Title: Why Start-Ups Are Charging Into Lithium | 4/5/2010 | See Source »

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