Word: bijous
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Dates: during 2000-2009
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...Levine bought the U.S. distribution rights to the movie (for $120,000), shortened the title to Hercules and booked it in more than 600 theaters - possibly the largest booking of that time, when films typically opened in a few big-city theaters, then slowly spread out to neighborhood bijous. Hercules was a hit, and Levine - who famously said, "You can fool all the people all the time, if the... [advertising] budget is big enough" - had established the viability of the wide movie release...